Steven Craig is a User Experience Designer at Channel 4.


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All 4

All 4 is the most advanced broadcaster response to changing TV viewing behaviour.

A single destination, across multiple platforms, for catching up on shows you’ve missed, watching live TV and getting the best digital content from Channel 4.

All 4 has been at the heart of what I have been working on since day one as a user experience designer at Channel 4.

This has been no ordinary product development process. It has been a complete reimagining of Channel 4’s digital strategy, a new and unique user experience, a bold rebrand of a well known product and an organisational shift from traditional television distribution into something new. And I have been involved in every part of these process.

The most advanced broadcaster response to changing viewer behaviour in the digital age.
— David Abraham, CEO Channel 4

My role has not been reserved to traditional user experience design. But far broader than that, including:

  • UX and UI design (using the Adobe Creative Suite)
  • Wireframing for user testing and development (in Axure)
  • Motion and interaction design
  • Prototyping interaction patterns (in Form and Framer)
  • Running workshops
  • Mapping of user needs from research and analytics
  • Organising usability tests and conceptual testing
  • Product roadmap definition
  • Stakeholder management
  • Presentation to and on-boarding of senior executives
  • Working alongside the brand team (4Creative)
  • Commissioning and working with third party suppliers