Hello

Steven Craig is a User Experience Designer at Channel 4.

steven@stevencraig.co.uk

+44 (0)7811 60 80 53

You can email me using the address above, or if you are feeling chatty, you can call me.

         

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Nescafé Dolce Gusto Advocacy

The Nescafe Dolce Gusto is a coffee machine that has a fanatical following on Facebook. We wanted to capitalise on this and create a community of advocates that, through certain tasks, would be rewarded with digital (and sometimes physical) rewards for sharing on Facebook.

I was involved from pitch stage, bringing the client into Jam, through to working with planning, creative and tech teams, to craft a logic and structure to the platform that worked best for the client's KPIs and resulted in fun tasks and a usable interface for the end user.